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In an interview over at Gamasutra, NCsoft's corporate relations director Jaesung Lee discusses Aion within the context of the Korean market, as well as the notion that NCsoft intends seriously tackle the Western market, starting with Aion.
There are a lot of users playing MMOs and things like that, but it seems like they're not too willing to experiment with new titles. It seems user expectations for new games are the same as a game that's been running for many years and has already built up a huge feature set. How do you tackle that problem?
JL: That is why our company is currently undergoing a period of choice and concentration. For example, we have chosen the market of MMORPGs - we thought that the MMORPG market was the part that we should really concentrate on, and we thought that the US market was one of the most important markets.
According to an internal discussion, we decided that we had quite some competency in the United States game styles. That is why Aion and all the titles to come are mostly MMORPGs, and all of them are being prepared to be launched not only in Korea but also in the United States.
Read the full interview here.
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